DENVER, COLORADO (August 24, 2021) – Greenlight Distribution has named Erik Elder as its new Director of Sales. Elder will lead the fast-growing sales team as it serves the expanding commercial cannabis cultivation industry in the U.S. with 6,000 products, financing solutions and consultation services.
“We are thrilled to welcome Erik to the Greenlight team,” said Dennis O’Carroll, CEO and Founder of Greenlight Distribution. “His experience in the cannabis industry, leadership skills, and vast network of industry connections will help Greenlight grow by helping our cultivators grow.”
Elder began his career in the cannabis industry in 2003 by selling hydroponic grow boxes for medical marijuana cultivation. Since then, he has led expanding sales teams and helped introduce multiple new products to market.
“I am extremely excited to be the Sales Director for the Greenlight Sales Team and committed to help cultivators solve problems and grow the best cannabis possible,” Elder said. “It’s been a wild ride with all of the changes in the industry but the song remains the same. Cannabis is here to stay and it has only just begun to change the world.”
“We want to be the commercial cultivator’s best friend,” Elder said. “We are problem solvers. From planning, financing and building your facility through harvesting and packaging, Greenlight offers the solutions that help you succeed,” said Elder. “Greenlight is known as the one-stop shop for licensed commercial cultivators. Our team can help with design services, value add financing, working capital, supply line solutions, and deliver great pricing on a broad line of industry-leading brands and innovative products.”
“Our operations team is committed to 100% total satisfaction,” Elder said. “I look forward to growing with our individual cultivators and ensuring their success as the American cannabis industry expands.”
About Greenlight Distribution
Greenlight Distribution is the single source for licensed commercial cannabis cultivators in the United States. As a total growth partner, Greenlight sells more than 6,000 growing products, provides personalized consultation and design services, and delivers innovative financing solutions. As a direct lender to the industry, Greenlight provides debt capital to finance large purchases, manage cash flow, expand operations, and grow your cultivation business.